A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...
The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...
