When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...
Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...