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Order like it’s 1999

Order like it’s 1999

by Jinida Dorsey | May 25, 2021 | Articles, Business, Company News, Competitive Strategy, Hospitality, Marketing Strategy, Retail, Thought Leadership

How can independent restaurants strike a retro-digital balance? Local and independently owned restaurants have had to make some difficult choices over the last year, but some found that solutions from the “good old days” turned out to be surprisingly helpful over the...
So you want to take your killer recipe to market?

So you want to take your killer recipe to market?

by Jinida Dorsey | Feb 1, 2021 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Your friends and relatives just LOVE your gooey brownies or spicy pickled vegetables and encourage you to take it to market. Great idea, right? Sure, but it won’t be easy. Hear about the unfortunately long list of pitfalls and barriers to taking a food product to...
Give Thanks: Good customer service IS your bread and butter

Give Thanks: Good customer service IS your bread and butter

by Jinida Dorsey | Nov 19, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

The COVID-19 health crisis has drastically shifted our shopping habits – and retailers’ responses to the changes. Fair or not, grocery chains and big-box retail have enjoyed an artificial advantage over their smaller, independent counterparts who were forced to close...
Re-post: Tiffany gets speedy trial date in suit against LVMH

Re-post: Tiffany gets speedy trial date in suit against LVMH

by Jinida Dorsey | Sep 24, 2020 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

Who would have imagined we’d see a day when even ‘recession-proof’ luxury goods retailers like Tiffany have to SUE to be acquired? The COVID-19 global health crisis has luxury brand owner LVMH seeking to back out of an historic deal to acquire the...
Re-post: Dear White People in Advertising

Re-post: Dear White People in Advertising

by Jinida Dorsey | Jun 16, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
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