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When is the time right to cut marketing staff and budgets?

When is the time right to cut marketing staff and budgets?

by Dorsey & Company | Sep 4, 2019 | Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

by Dorsey & Company | Aug 13, 2019 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

by Dorsey & Company | Jul 26, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
Dorsey & Company Taps Restaurant Roots with Ohio Restaurant Association Membership

Dorsey & Company Taps Restaurant Roots with Ohio Restaurant Association Membership

by Dorsey & Company | Jun 19, 2019 | Articles, Company News

Cleveland, OH (June 19, 2018) – Dorsey & Company  founder and president Julius C. Dorsey Jr. has recently been appointed to the Board of Directors of the Ohio Restaurant Association. Dorsey was inducted for a three-year term along with four other new board members...
Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

by Dorsey & Company | Jun 18, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

by Dorsey & Company | Jun 6, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
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