Community banks and credit unions: STOP following the lead of big banks
They’re NOT your friends and you won’t win any more by trying to be like them No one ever wins based on their capacity for imitation. Big Banks Big banks face enormous fixed costs for human resources, product development, capital systems and equipment, marketing and...
Come in, we’re open: Bank customers still need branches
A new study from Samsung summarized in The Financial Brand confirms what we've learned in solving sales and customer engagement problems for community banks. For the majority of banks – community banks in particular – true competitive advantage is still where you can...
The power of the process: 6 steps to continuous sales improvement
It’s not sexy, but if you want to improve sales results and deepen customer relationships (and retain them over time), do the heavy lifting up front to develop a system. Marketing and sales leaders (and their staffs) of most organizations – from banking to...
Bartender as Rain-Maker: How having a great bartender can boost restaurant profits and keep customers happy
Restaurants and bars all over the country just closed out what was likely a profitable Cinco de Mayo weekend of serving margaritas, Corona and other colorful cocktails to revelers who may not have any cultural connection to the holiday, but who just enjoyed the good...