A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Greater demand for philanthropic dollars in a challenging economy leads to more well-meaning groups competing for less resources. While individual Americans give to charity at rates higher than other developed nations, barriers to giving today are several, including:...
When it comes to responding to a formidable competitive threat from another provider, passive activity in the shadows can do more damage than a full-frontal assault. In fact, to efficiently surpass or thwart a better-performing competitor, competitive intelligence and...
In business, small operators have many strategic shortcomings compared to their larger counterparts – no matter the industry. But just as the storied weaklings who defeat the giants, bullies, dragons, tyrants or other more powerful foe – smaller enterprises can win by...
