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Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

by Jinida Dorsey | Oct 23, 2019 | Articles, Competitive Strategy, Marketing Strategy, Thought Leadership

Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer.  After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...

Dorsey & Company Brings on Higher Education Veteran to Address Current Industry Challenges

by Jinida Dorsey | Sep 9, 2019 | Articles, Company News

Cleveland, OH (Sept. 9, 2019) – Dorsey & Company has successfully served higher education clients across the country since its founding in 1987, and can now enhance its strategic counsel with the addition of higher education veteran Feleccia Moore-Davis, Ph.D. as...
When is the time right to cut marketing staff and budgets?

When is the time right to cut marketing staff and budgets?

by Mike Richwalsky | Sep 4, 2019 | Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

by Jinida Dorsey | Aug 13, 2019 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

by Jinida Dorsey | Jul 26, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
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