From Niche to Necessary: How Mission-Focused Non-Profits Can Expand Market Relevance

From Niche to Necessary: How Mission-Focused Non-Profits Can Expand Market Relevance

In today’s competitive nonprofit landscape, many organizations struggle with a common perception: they’re seen as “nice to support,” not “need to support.” In other words, their cause may be worthy and their programs impactful, but without clear relevance to broader...