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Give Thanks: Good customer service IS your bread and butter

Give Thanks: Good customer service IS your bread and butter

by Jinida Dorsey | Nov 19, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

The COVID-19 health crisis has drastically shifted our shopping habits – and retailers’ responses to the changes. Fair or not, grocery chains and big-box retail have enjoyed an artificial advantage over their smaller, independent counterparts who were forced to close...
Re-post: Tiffany gets speedy trial date in suit against LVMH

Re-post: Tiffany gets speedy trial date in suit against LVMH

by Jinida Dorsey | Sep 24, 2020 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

Who would have imagined we’d see a day when even ‘recession-proof’ luxury goods retailers like Tiffany have to SUE to be acquired? The COVID-19 global health crisis has luxury brand owner LVMH seeking to back out of an historic deal to acquire the...
Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

by Jinida Dorsey | Oct 23, 2019 | Articles, Competitive Strategy, Marketing Strategy, Thought Leadership

Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer.  After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

by Jinida Dorsey | Jun 18, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

by Jinida Dorsey | Jun 6, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
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