Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

We’ve advised clients on many of the strategies Trader Joe’s deliberately ignored, including loyalty programs, app integrations and carefully timed promotions. And yet, by doing the opposite, Trader Joe’s turned those choices into a $16 billion empire and a fiercely...
Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Without a doubt, a retail or other customer-facing enterprise can pin a significant portion of its success to location. Whether a grocery store, bank branch or family medical practice, WHERE one is situated is a major factor in business success. Once location is...