Your friends and relatives just LOVE your gooey brownies or spicy pickled vegetables and encourage you to take it to market. Great idea, right? Sure, but it won’t be easy. Hear about the unfortunately long list of pitfalls and barriers to taking a food product to...
The COVID-19 health crisis has drastically shifted our shopping habits – and retailers’ responses to the changes. Fair or not, grocery chains and big-box retail have enjoyed an artificial advantage over their smaller, independent counterparts who were forced to close...
Who would have imagined we’d see a day when even ‘recession-proof’ luxury goods retailers like Tiffany have to SUE to be acquired? The COVID-19 global health crisis has luxury brand owner LVMH seeking to back out of an historic deal to acquire the...
By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
Owning the cleanliness position has been the basis for great sales performance before. Little did McDonald’s founder Ray Kroc know how much the restaurant industry and others would need him today. Ray’s dedication to core operations led to the acronym,...
Use donor data to start planning NOW for 2020 holiday season giving By Mike Levison Why is the end of the year so important for nonprofits to ask for donations? The obvious reason is that people are more likely to be in a giving mood during the holiday season. ...
