By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
Owning the cleanliness position has been the basis for great sales performance before. Little did McDonald’s founder Ray Kroc know how much the restaurant industry and others would need him today. Ray’s dedication to core operations led to the acronym,...
Use donor data to start planning NOW for 2020 holiday season giving By Mike Levison Why is the end of the year so important for nonprofits to ask for donations? The obvious reason is that people are more likely to be in a giving mood during the holiday season. ...
From Black Friday, to Small Business Saturday, to “Cyber Monday,” (hopefully) millions of Americans are making a special and very smart point to include small retailers in their holiday shopping this season. As a small business owner, I support the...
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
MSU Grad Invited to Share Experiences with Senior Advertising Students East Lansing, Mich. (Oct. 4, 2019) – Dorsey & Company president Julius C. Dorsey Jr. was back in advertising class at his alma mater last week, this time to share knowledge and wisdom gained...
