Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
…Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses...
All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...
Use donor data to start planning NOW for 2020 holiday season giving By Mike Levison Why is the end of the year so important for nonprofits to ask for donations? The obvious reason is that people are more likely to be in a giving mood during the holiday season. ...
From Black Friday, to Small Business Saturday, to “Cyber Monday,” (hopefully) millions of Americans are making a special and very smart point to include small retailers in their holiday shopping this season. As a small business owner, I support the...
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
