The ROI Playbook: Measuring Marketing Success
The top 6 of the metrics that matter Part 3 of the “Marketing as a Profit Center” Series In the first two articles of our series, we established that marketing must move beyond vague goals like “brand awareness” or “engagement.” To become a true profit center,...
Old-school service and new-school tech: A marriage made in food service heaven
3 ways to effectively balance digital tools with the food and service your customers love Until recently, restaurants operated with a simple formula: stock up, serve fast, and keep loyal customers coming back. Fast forward to 2025, and restaurant consumers still...
The ROI Playbook: 3 ways that marketing drives incremental profit
For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
P2P Lending: A Competitive Threat or Opportunity for Traditional Banks?
3 Tips to turn a head-on contest with fin-techs to your advantage An announcement from SoLo Funds, a fin-tech company that operates a digital peer-to-peer lending service, could serve as both a warning and an opportunity for traditional banking institutions. SoLo...