By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.” Godiva is already established as a premium chocolate maker with a...
If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
Like the physician’s oath, the first order is to do no harm (to your customers, business or brand) By Julius C. Dorsey Jr. Restaurants have been on my mind lately, as I just returned from the Ohio Restaurant Association’s annual Mid-America Restaurant Expo in Columbus...
So, I’m at the grocery store for vanilla ice cream. Reflexively I make a bee line to the Breyers display in the freezer section because, of course, I don’t have to guess what’s in it. Those ads where cute little kids read the ingredients (“fresh cream, sugar and...
