Who would have imagined we’d see a day when even ‘recession-proof’ luxury goods retailers like Tiffany have to SUE to be acquired? The COVID-19 global health crisis has luxury brand owner LVMH seeking to back out of an historic deal to acquire the...
By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
Owning the cleanliness position has been the basis for great sales performance before. Little did McDonald’s founder Ray Kroc know how much the restaurant industry and others would need him today. Ray’s dedication to core operations led to the acronym,...
Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
…Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses...
