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Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

by Dorsey & Company | Oct 23, 2019 | Articles, Competitive Strategy, Marketing Strategy, Thought Leadership

Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer.  After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
Dorsey & Company President Goes “Back to School”

Dorsey & Company President Goes “Back to School”

by Dorsey & Company | Oct 8, 2019 | Articles, Company News

MSU Grad Invited to Share Experiences with Senior Advertising Students East Lansing, Mich. (Oct. 4, 2019) – Dorsey & Company president Julius C. Dorsey Jr. was back in advertising class at his alma mater last week, this time to share knowledge and wisdom gained...

Dorsey & Company Brings on Higher Education Veteran to Address Current Industry Challenges

by Dorsey & Company | Sep 9, 2019 | Articles, Company News

Cleveland, OH (Sept. 9, 2019) – Dorsey & Company has successfully served higher education clients across the country since its founding in 1987, and can now enhance its strategic counsel with the addition of higher education veteran Feleccia Moore-Davis, Ph.D. as...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

by Dorsey & Company | Aug 13, 2019 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

by Dorsey & Company | Jul 26, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
Dorsey & Company Taps Restaurant Roots with Ohio Restaurant Association Membership

Dorsey & Company Taps Restaurant Roots with Ohio Restaurant Association Membership

by Dorsey & Company | Jun 19, 2019 | Articles, Company News

Cleveland, OH (June 19, 2018) – Dorsey & Company  founder and president Julius C. Dorsey Jr. has recently been appointed to the Board of Directors of the Ohio Restaurant Association. Dorsey was inducted for a three-year term along with four other new board members...
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